Casting Call: Maxwell Launches Apartment Therapy Video Series "The A Line"

Casting Call: Maxwell Launches Apartment Therapy Video Series "The A Line"

Nelly Domig
Feb 13, 2013

Be our next video star! Apartment Therapy is very excited to introduce our very first episodic video series- hosted by Maxwell and starring YOU! It's called "The A Line" and if you live in NYC, you might be just who we need!

• The What:

Two homes, one floor plan. Apartment Therapy's Maxwell Ryan travels up a singular line of an apartment complex, introducing us to the families that live there - who they are, and how they choose to use the same space in different ways.

Each episode will feature two apartments. Maxwell asks our host questions and brings us on a tour of the apartment- favorite rooms, use of wall space, arrangement of furniture. Then we head up to apt #2 and meet family #2 - and see the whole thing again, using the same camera angles, so that we see how they have arranged the exact same space in a different ways.

The goal here is not to juxtapose "good use of space" to "bad use of space" - but rather to delve into Maxwell's concept that how you arrange your home should reflect how you want to live your life. So capturing each home's authentic "spirit" is key - a writer writing at her desk juxtaposed with a shot of that same room a few floors below where a child is playing or a family is having dinner - is the shot that will end each episode. We are looking for a "This American Life" - documentary style feel, with an emphasis on design driven by the unique personalities of real people.

• The Stars:

YOU! Do you live in NYC and have an apartment you are proud of? Do you live in a building that has someone else in your line (i.e. with the same floor plan, above or below you - but not necessarily directly above or below) who would also be excited to be in our show?

(Images: All photos from Apartment Therapy House Tours)

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