CB2: Son of Crate & Barrel

(Image credit: Apartment Therapy)

What do you get when you cross Urban Outfitters, West Elm and Conran’s? Crate & Barrel’s founders, Gordon and Carole Segal, opened their newest store CB2 in Chicago (their hometown) a little while ago, but their website just went live for orders this week.

What’s the verdict? We think they should have taken a bigger risk here. Like the parent store, CB2 plays it safe. The press blurb advertises “Smart designs, clever materials. Neat stuff, cool colors. A point of view: In the know, on the go” This is not only a little juvenile, it seems to be selling to a crowd that likes Disney movies, not a crowd that really loves young, hip design. To be sure, some of the designs are interesting and attractive for their rough minimalism (see the Scooter Bed for $450, the Zinc Desk for $199, and the Flip Flop Convertible Sofa for $999) and the prices are low.

We remain lukewarm, but optimistic. We recommend taking a look, ordering something if you need it and like it, and sending us your comments below. MGR