CES: Green or Greenwashing?

CES: Green or Greenwashing?

Emily Han
Jan 11, 2010

We attended CES – the International Consumer Electronics Show – last week with the hope of finding some exciting green technology. Green was abundant ... in color and name, at least. Many times we found ourselves lured to one of the trade show booths by the promise of green, only to shake our heads at the lack of true eco-friendliness and often left with more questions than answers.

Green technology also had to compete with the spectacle of alluring new television screens, which dominated the show. We have to admit that we weren't immune to being wowed by products and manufacturers that were later deemed "worst" by Greenpeace, which maintained a watchful presence at the show. Oops.

In a nod to eco-consciousness, power consumption meters were hooked up to myriad devices at the show – a good gesture, but we think they served to sidestep deeper issues. Few manufacturer representatives could speak to issues like green manufacturing and materials. We left wondering about how the industry and consumers can balance their desire for the latest and greatest with the imperative for true green technology.

We did see some positive and promising technologies, especially in the realm of home energy management. We also discovered some cool lower-end products like portable solar devices and batteries. Over the next week, we're excited to share some of these with you, as well as a discussion with Greenpeace. Let us know if you have any particular questions about green technology or greenwashing, and we'll try to get them answered for you!

Related: CES to Go Green in 2010

(Images: Emily Ho)

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