First Look: Chip and Jo’s New Spring Target Collection Has More Small Space Furniture Than Ever
Are you ready for a spring refresh? Because Chip and Joanna Gaines’ latest collection of Hearth & Hand with Magnolia is dropping in Target stores and online this weekend. And not only do we have a sneak peek at everything new, but Target just announced that there will be more products in store than ever before.
Available on March 8, the spring collection will feature over 300 new products, across rugs, bedding, bath, tabletop, entertaining, faux greenery, decor and kid’s toys. There are also some exciting furniture pieces, which is a growing category for the in-house brand. The small space-friendly folding bistro table ($199.99) and cane round accent table ($99.99) are standouts.
“Spring is like a clean slate,” says Joanna. “We open windows and feel the warmth of a new season, so I designed this new collection of greenery, scents, and textiles to capture the feeling of being refreshed and inspired.”
And there’s even bigger news. In 600 locations nationwide, Target will now stock over 500 Hearth & Hand with Magnolia products, nearly double what’s currently available in-store. “From the moment we debuted Hearth & Hand with Magnolia in 2017, our guests fell in love with Chip and Joanna’s elegant, effortless style and Target’s accessible design and incredible value,” says Cara Sylvester, Target senior vice president, Home, in an email.
“Along the way, we’ve learned that our guests are especially inspired by shopping in store, where they can touch and feel the products and envision the pieces in their own homes. That’s why we’re so excited to nearly double our in-store assortment this month, creating an even bolder, more inspiring destination for our guests—ultimately helping them bring cozy, comfortable vibes home.”
“For us, this collection [at Target] has always been about providing beautiful, functional pieces that people would feel confident and excited to make a part of their home,” says Joanna. “With this new expansion, we’re thrilled to be able to offer a wider range of products and styles within each seasonal collection, and to offer guests more opportunities to create spaces they love.”
Here are a few more favorites from the upcoming collection: