My most recent trip to Target was a hurried one, but I did manage to spot this new Circo line of bath accessories. The line up included faucet safety covers, non-slip bath mats and toy storage.
The line looks heavily influenced by Boon and Skip Hop bath products, the first movers into well-designed bath accessories for children. Before that it was all overly-designed porcelain toothbrush holders in the shape of a butterflies. I wasn't able to find any of the products on Target's website so no further details on the products themselves. You'll have to check them out in person.
(Images: Janie Lee)