Clare Paint Asked Customers To Pick Its Two New Colors, and They’re So Pretty

published Aug 31, 2020
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Following the success of last year’s crowdsourcing endeavor, designer-curated paint company Clare is launching two new colors—and they’re sure to be instant hits. Say hello to the newest members of the Clare color fam: Blue’d Up and OMGreen.

Nearly 2,600 people voted in the paint playoffs on Clare’s Instagram last month, and the competition was fierce—so fierce, in fact, that Clare decided to produce not one but two of the winners. The audience narrowed down the color choices from eight to two, submitting all kinds of creative names as the process continued. And that’s how the two new colors, Blue’d Up and OMGreen, came to be.

Credit: Clare

Dark, dramatic, and a bit moody, Blue’d Up has a hint of purple and was the darker of the two blues in the playoffs. This color can be used to create a “sensuous mood in any space,” according to the Clare team.

Credit: Clare

OMGreen, meanwhile, is the lighter of the greens and resembles a cross between sage and seafoam. The Clare team describes this hue as “harmonious,” which can bring a calming pop of color into a space.

Greens are having a moment this year; in May, Joanna Gaines added a jewel-toned forest green called 1905 Green to her Magnolia paint line, a shade she custom created for her Waco coffee shop. And while grays and neutrals were popular this year on Instagram, some of the most hashtagged hues were green, including Farrow & Ball’s Green Smoke and Bancha.

With the new additions, Clare now has a total of 58 hues to choose from, all of which reflect sustainability that is a key part of Clare’s business model. If you want to try the new colors before you buy, Clare offers peel-and-stick swatches that cost $2 each.