Close-Up: Fullex's Chocolate Factory Apartment

Close-Up: Fullex's Chocolate Factory Apartment

Gregory Han
May 8, 2009
Though the building may once have housed a 1800's chocolate factory, there's absolutely nothing Willy Wonka-ish about this small space Swedish apartment appointed with a discerning eye for both the quality in A/V performance and the overall (in)visible presence of a well pieced together entertainment system. Anthony posted about the space a little while ago, but we have additional photos and descriptions about the overall impression of a space that invites anyone, tech lover or not, to sit down, get comfortable and enjoy a good movie or music while relaxing inside a peaceful space....

We're often frustrated in our search for stylish PC setups in homes that balance performance with an aesthetic eye, so we were very pleased with Fullex's dual monitor PC workspace which exhibits an eye for coordinating components with a visual constraint that makes the inclusion of a real candle-lit candelabra that much more stylish (old tech highlighting high tech). We'd love to see more PC setups like this to showcase here on Unplggd.

Other details we liked were subtle details that add up to the impression of an apartment filled with home tech, yet avoids the "tech toys on display" syndrome that often afflicts a single man's home (we know, we're helping a single friend decorate his loft and the message we're trying to hammer home is "subtlety"). Yes, a lot of the larger components like the TV is right there out in the open, but the furnishings and components have a harmonic relation to one another; the Philips set even operates as mood lighting, thanks to it's Ambilight feature.

Note how the Dali Piano Forte Subwoofer in the bedroom is placed in the corner, complementing the black and white bedding, floor lamp and side chair. Ceiling mounted speakers (and check out the gorgeous barrel-vault ceilings) keep the small bedroom clutter free, while additional components are hidden within the closet away from view. The best home tech in our book are ones you don't notice until someone turns them on.

The apartment is still a bit catalog sterile, missing the small pieces that help bring a personalization of space and sense of "home" (the owner admits to this deficiency, but explains these photos were taken immediately after renovating the space). But a few pieces of artwork here, some books there, and what you have is a bachelor's pad that doesn't seem like a stereotypical one...a space we think appeals to either gender. And that's not necessarily a small feat considering how many toys this small space hides within. Bravo!


  • Bosch WVT1260EU washing machine
  • DALI Piano Forte
  • HP L2335 flat screen monitors
  • Logitech diNovo Edge Media Desktop remote
  • Miele CVA4060 espresso machine
  • Miele ovens and fridge
  • Nintendo Wii
  • Philips 42PF9731D 42" LCD with Ambilight
  • Seek AI 70 amplifier
  • Sony Playstation 3 60GB
  • Swans M1 and S600HT speakers

Photos: fullex

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