When you can get almost anything you want delivered in just two days or even two hours, waiting two-plus months for a sofa is torture. In an Amazon Prime world, the furniture industry has a bit of catching up to do. At the forefront is Cloth & Company, a new venture that can ship custom furniture in just six days.
Started by DwellStudio founder Christiane Lemieux and Skyline Furniture president Meganne Wecker, Cloth & Company uses 3D imaging and digital printing to take the production time for custom upholstered pieces from eight to twelve weeks down to just six days.
Nothing is made until it is ordered. Cloth & Company prints fabric on demand, so that batches can literally be as small as one, with no virtually no fabric waste and no inventory.
The company is currently launching with exclusive collections developed for already existing e-commerce retailers, such as One Kings Lane, Overstock, and Wayfair (of which Christiane was Executive Creative Director before leaving last year), but will begin direct-to-consumer sales in 2017. A shopper will be able to drape new prints, patterns, and colors endlessly without Cloth & Company ever building a sample.
The embracing of new technology is especially apparent in the brand's collection with Modsy, a startup that uses 3D video to help people redecorate. "With Modsy, consumers can try on furniture before they buy and see how it will look within the context of their own homes," says Christiane. "Cloth & Company adds another layer allowing them to shop custom, virtual 3D furniture."
"The climate in the home industry right now offers an a extraordinary entrepreneurial situation. We are taking a page from what has come before us in music, publishing, fashion and media."
- New Cloth & Co. marries 'fast fashion' and furniture | Furniture Today