Cool As Ice: Nike Refreshes Nike+ Fuelband

Cool As Ice: Nike Refreshes Nike+ Fuelband

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Gregory Han
Nov 12, 2012

Nike+ Fuelband
$149.00
Nike

Several of us here at Apartment Therapy are already using Nike's fitness workout device, addicted to wearing the minimalist wristband with a three-axis accelerometer which keeps tabs on calories expended, steps taken, and scores Fuel points using a proprietary tallying system, all which you can see on your own personalized website to keep track on your daily fitness goals. It's a wonderful gamification of keeping active. And now the Nike+ Fuelband is back with two new colorways to round out the trio of options: 'White Ice' and 'Black Ice' for a slightly more fashionable look.

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