Could an Ad Campaign Soften the TSA's Image?

Could an Ad Campaign Soften the TSA's Image?

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Tara Bellucci
Feb 4, 2014
(Image credit: Jeremy Miller)

Airport security is something we can't avoid, but Jeremy Miller, a Masters student at the School of Visual Arts, thinks it doesn't have to be so unpleasant. Miller's thesis project was an ad campaign to humanize the TSA, and turn passengers into partners in keeping everyone safe. Convinced?

Rebranding The TSA To Suck Less | Co.Design

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