The Coca-Cola Bottle: A New Take On Its Shape

The Coca-Cola Bottle: A New Take On Its Shape

Amber Byfield
Mar 31, 2010

We'll toss this one in the "just in the realm of possible" category, on account of Coca-Cola's signature curves. But maybe—just maybe—it could happen. We have, after all, watched wine bottles get a sustainable makeover. Could the same happen for this bubbly beverage? One design student thinks so.

Spotted over at Fast Company, we were intrigued by the sleekness of this bottle (not to mention its lack of curvature). First, we wondered what that shape would feel like in our hands. Then we wondered if, while making the change to more sustainable packaging, the company might think of eliminating the other thing that keeps our household from indulging in too much soda (high fructose corn syrup, that is).

Can you imagine a few of these in your fridge?

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(Image: Andrew Kim.)

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