Daniel's Eclectic Industrial Loft

Daniel's Eclectic Industrial Loft

Bethany Nauert
Apr 23, 2012

Name: Daniel Lowe
Location: Hollywood – Los Angeles, California
Size:1,390 square feet
Years lived in: 1 yr – Own

Daniel recently put the final touches on his Hollywood loft renovation. He moved into The Broadway a year ago with a vision for warming up the space and customizing the kitchen, bathroom and walk in closet. This loft is beautifully designed, with eclectic and vintage inspiration, and complete with a view of the hills and plenty of natural light.

Thank you to Lori Fradella + Gerry at Hollywood Sierra Kitchens for making this tour happen!

When we arrived at the shoot I was in absolute awe of this loft. Not only is it sexy, warm and lived in, but Daniel has managed to create an almost rustic/country style inside an extremely modern space. "I started by embracing the building and its historical era (1928). From that I was able to get a color scheme, furniture and architectural styles. So I would say the outside of the building should translate to the inside and vice versa."

Daniel explained that the most significant thing in his home is the channel letters that read SMILE above his desk. "It reminds me every day to not take life or work too seriously, and at the end of the day to look around and smile a little bit."

Having a view of the Hollywood Hills sign and the Capitol Records building would lend to much inspiration in any home, but because his loft building is so centrally located in the heart of Hollywood, Daniel is lucky to have the best of little of everything around.

"I am not originally from here. I grew up in Arizona, where my style was greatly influenced by my mother's Mexican heritage. Bright colors, decorative tile, desert tones, family oriented, etc. When I moved to New York, my style changed. It became very rigid, dark colors, industrial, modern. I think fashion opened me up a bit and I saw that with designers like John Varvatos you can deconstruct that rigid New York, embrace that grunge of the Lower East Side, but still keep it classy. After I moved here to LA, I think I combined that deconstructed New York style with a bit of fun."

Apartment Therapy Survey:

My Style: Transitional Industrial Eclectic.

Inspiration: Roman and Williams, John Varvatos, Converse, Kelly Wearstler, Industrial found objects

Favorite Element: The view.

Biggest Challenge: Making it feel fresh and new every time I walk in.

What Friends Say: No one expects it to be the way it is when I they walk in the door.

Biggest Embarrassment: What's hidden behind the doors in my closet.

Proudest DIY: 1) The american flag artwork. 2) The bridge on my shelf that I built freshman year of art school. It's been in every apartment I've lived in. 3) The vintage Louis Vuitton suitcase nightstand.

Biggest Indulgence: Paul Smith fabric to cover my existing furniture.

Best Advice: Go with what you like, you have to live with it.

Dream Sources: Timothy Oulton, HD Buttercup, Cisco Home, Designer Fabrics

Resources of Note:


    • I believe all paints are Dunn Edwards. White semi gloss, Black semi gloss, and 2 greys


    • F Schumacher Wallpaper
    • Torlys leather flooring
    • Timothy Outlton Side Table
    • Old Crate and Barel Ottomans reupohlstered in Paul Smith Fabric
    • Vintage type writer and bowling pen
    • Restoration Hardware lighting


    • Several Timothy Oulton pieces
    • Mitchel Gold Bob Williams Shag Rug
    • Mitchel Gold Bob Williams ottoman reupohlstered in Pauth Smith Fabric
    • Mitchel Gold Bob Williams Book Cases
    • Crate and Barrel green side chair
    • knick nacks collected over time
    • F Schumacher Wallpaper
    • Restoration Hardware Resin Antlers painted Turquoise


    • Timothy Outlton Table and Bench
    • Cisco Home Light over the dining table
    • Crate and Barrel Dining Table Chairs reupohlstered in Paul Smith Fabric
    • American Flag painting I did myself


    • Kitchen Designed with Hollywood Sierra Kitchens
    • Ceasarstone countertop
    • Viking appliances
    • Crate and Barrel Apothecary Jars
    • William Sanoma cutting board
    • Some Restoration Hardware hardware


    • Timothy Outlton Side Table, Mirror, and sitting chair
    • Mitchel Gold Bob WIlliams Bed and Dresser
    • Louis Vuitton vintage suitcase on a Cisco Home Vintage Coffee table
    • Missoni Home Sheets
    • Custom bi-folding doors
    • Custom Cisco Home Night Lights
    • Jonathan Adler Dog bookends


    • Water works fixtures
    • Ceasar Stone Counter tops
    • Designed with Hollywood Sierra Kitchens
    • Marble basket weave flooring
    • subway tile shower inclosure
    • Custom mirror
    • Restoration Hardware hardware
    • Rejuvenation Lighting
    • Missoni Home Candle


    • Crate and Barrell Dining Chair used as desk chair reupohlstered in Paul Smith Fabric
    • Mitchel Gold Bob Williams Side table and lamp
    • Timothy Oulton Desk
    • Apple Computer
    • Large Framed photo is my own
    • Smile chanel letters from rehabvintage.net


    • Designed with Hollywood Sierra Kitchens
    • Restoration Hardware lighting and hardware
    • 150 pairs of shoes
    • lots of clothes


Thanks, Daniel!

Images: Bethany Nauert

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Re-edited from a post originally published 4.17.2012 - AB

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