Dea & Jorge's Custom Simplicity

Dea & Jorge's Custom Simplicity

Name: Jorge & Dea
Location: Park Slope — Brooklyn, NY
Size: 1,780 square feet
Years lived in: 3.5 years — owned

Dea and Jorge's streamlined home is full of artistic surprises, and it's a successful example of how to mesh two very different aesthetics. By fusing modern furniture with eclectic art pieces, they've created an organized, sleek space that fits both of their tastes.

When Dea, a principle at a consulting firm who is currently launching iDea, an executive coaching business and Jorge, a Creative Director for his own graphic design firm, decided to move from the Upper West Side to Brooklyn, they both agreed that they would sell everything and purchase new furniture that would better fit their new Brooklyn digs. Throughout the home, their purposeful design choices compliment the artwork so near and dear to them - each piece is by an artist they personally know or have a direct connection to.

While Jorge's taste is marked by a minimalist aesthetic, Dea's love for the unexpected is found in the form of the artwork and accessories that seem to stand out against the subdued paint colors. With a collaboration with Brooklyn Architect, Jim Yohe, Dea and Jorge delved into the construction of their home, making sure that the apartment truly reflected their design vision. The clean lines of the furniture juxtaposed with Dea's folk art and that incredible African chair (!) demonstrate that when designing interiors, opposite tastes can truly make for a great thing.

Apartment Therapy Survey:

Our Style: Clean, contemporary, and stylish yet practical and comfortable. We enjoy making purchases that will provide us with quality and years of enjoyment.

Inspiration: Japanese minimalist modern aesthetic. Mixed accents of color, textures and comfort.

Favorite Element: His: B&B Italia Tufty-Time sofa. It's comfortable, unique and stylish, and can be highly customizable when ordering (fabrics, sizes and configurations) so it is essentially a one-of-a-kind.
Hers: All of our built-in cabinetry. It's great to have plenty of space for STUFF, but also to be able to put the STUFF easily out of sight with a quick close of the cabinet door. And that we have a very personal connection to each of the works of art on our walls.

Biggest Challenge: To successfully divide the lower level into office space for two, a guest bedroom/lounge area, a second bedroom and full bathroom, and laundry room. We are happy with the result, but in NYC you always have to make some compromises.

What Friends Say: Most are impressed by how well organized everything is, especially if they take a peek in the cabinets and see that almost everything is in a clear, labeled bin. Despite being a bit of a pack-rat, Dea is also an organization freak who keeps The Container Store in business. And, we're fortunate to live in a 25 foot wide lot - which is rare in Brooklyn - so it makes our condo feel loft-ish and many comment about the spaciousness.

Biggest Embarrassment: That our guest "bedroom" doesn't have a door. Or walls.

Proudest DIY: Two pieces or artwork: one large tryptic acrylic painting Jorge created 12 years ago, and a smaller dyptic watercolor abstract painting created with 6-year old daughter.

Biggest Indulgence: B&B Italia 's Tufty-Time sofa & Athos table.

Best Advice: Buy it because you want to keep it for at least ten years, don't buy it JUST because it's on sale.

Dream Sources: We attend International Contemporary Furniture Fair (ICFF) in New York City every year and always see things that we'll get "someday." We are also big fans of B&B Italia and Ligne Roset furniture lines (see Biggest Indulgence above).

Resources of Note:


    • Task Lamps: Artemide
    • Chairs: Herman Miller Aluminum Management Chair
    • Cabinetry: Custom
    • Audience Chairs: Highschool in Atlanta
    • Bicycle Print: Kendell Chambers
    • Fireplace:
    • Folk Art (Hank Williams Jr., Elvis, Shoe): Howard Finster
    • Folk Art Disco Elvis: Tubby Brown
    • Flensted Mobile: Guggenheim Museum
    • Willard Kansas: Abandonded Gas Station


    • Tufty Time Sofa: B&B Italia
    • Throw: IKEA
    • Floor Lamp: Knoll
    • Photon Rug: DWR
    • Curtains: Shade Store
    • Artwork: Pamela Hadfield




    • Artwork: DIY by Jorge
    • Sofa Bed: DWR
    • Pillow: IKEA
    • Mobile: IKEA
    • Artwork: Nate Williams
    • African Chair: Chelsea Flea Market

Thanks, Dea and Jorge!

Images: Mat Sanders

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