Design Within Reach

Design Within Reach

Aug 8, 2005

(Note: This is an update review for DWR. First reviewed on 3.3.04)

Company chooses friendly name to soften just-out-of-reach prices. Started by the San Francisco modern furniture mafia in the late nineties, DWR is an easy modern antidote to Pottery Barn and Crate & Barrel when you need one.

Specializing in classic modern designs, the once strictly-catalogue vendor now has three SIX stores in New York and is the local place to go for modern furniture staples -- sofas, beds, and an impressive selection of "seating solutions."

A typical DWR sofa will run you between $2,000 to $3,000. Look also for their handsome mirrors & the famous Eames plywood chair (pic above).

Problems? DWR is rapidly expanding to become one stop shopping for the modern design world and it has three effects:

1. their service is excellent as they aim to please, but
2. their collection is fairly stable and not a great deal of quirkyness sneaks in, and
3. their prices are on the high side. If you dig around you can find many of their pieces elsewhere for less, but you won't get the service and the quick shipping.

NYMetro says: DWR, of mail-order fame, offers modern-design classics from newcomers like Shin and Tomoko Azumi and old masters like Marcel Breuer, Mies Van der Rohe, and Jean Prouv�.

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