Gretchen Schauffler created Devine Color specifically for the Pacific Northwest. It's a small line of richly colored paints, with a thick texture like yogurt (so that fewer coats are needed), and the colors are designed to counteract the muted, gray light of the West Coast's northern cities.
Made by Miller Paint, Devine Color is low-VOC, and it's listed on the Bay Area organization Build It Green's AccessGreen Directory (a listing of products, local suppliers, and service providers that meet Green Building or Bay-Friendly Landscaping guidelines).
The paint is sold at over 400 dealers across the country and Canada, and in Ireland, or it can be ordered online. Prices start at about $30 per gallon. You can also buy two-ounce mini paint pouches so that you can sample the paint without committing to a quart or gallon.
Thanks, Andree and Ivy!
Have you used Devine Color? How do the colors look on a foggy day in SF? (And a sunny one?)