Diller, House & Garden, Martha and the Barbarians at The Gate

Diller, House & Garden, Martha and the Barbarians at The Gate

Maxwell Ryan
Nov 6, 2007

Feel the pain.

House & Garden Folds - holy crap Batman!
Martha Stewart launches new ad network - ONLINE! with us....
Barry Diller carves up IAC and keeps online for himself
Time Warner distances itself MORE from AOL - What?
Newspaper circulation continues to slide

With yesterday's news of House and Garden folding, a new spate of news unfurls across the Wall Street Journal today. Most significantly is Conde Nast's laying of the blame on publisher Joe Lagani, who made an "unexpected departure" to join the Glam barbarians at their GlamLiving channel. Really?...

We heard last night at CB2's opening that it was more an issue of focusing house and home magazine titles. With Domino, Architectural Digest and (sort of) Vogue Living in their quiver, Conde Nast doesn't need a fourth title. And it also means that it must not have been making money. We feel their pain, but can we have your advertisers please?

Or give them to Martha. As you probably know, we're sharing part of our adspace with Martha Stewart (no we haven't met her yet), and happily so. They are helping pay part of our bills while we concentrate on blogging. They finally made a public announcement this morning here: New MSLO Ad Network Dangles Lure of Reach to Advertisers.

As shelter and interior design junkies, we find it remarkable that we are - for once - on the right side of a cultural and business shift. Online is the new new thing and while we're NOT rolling in money, it is absolutely lovely to contemplate that we'll get to continue creating this medium - this shelterblog thing - with all of you readers while we avoid the pain that continues to rip through old media.

Keep your eyes peeled, more news ahead.

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