15 Online Furniture Brands You Probably Don’t Know Yet — But Should

updated Dec 19, 2023
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Credit: Anna Spaller

You know and love shops like West Elm, Ashley Furniture, Pottery Barn, and all those other big-name home furniture stores. But what do you know about Inside Weather and its ultra-customizable furniture? Or about Kardiel and its small-batch, Scandi-chic mid-century modern furniture?

There’s a world of lesser-known direct-to-consumer furniture brands out there that have some incredible pieces to offer. The best part? Because these brands aren’t as well known, you won’t find their furniture in every other home or living room in the country. It also means you can shop for unique, high-quality furnishings at big-box prices — all from the comfort of your home.

Here are 15 of our favorite online furniture brands you might not have known about but will be so glad you do now.

Have a direct-to-consumer furniture brand you love that we missed? Let us know in the comments below! 

Inside Weather

Modern, personal, and accessible — that’s how Inside Weather wants furniture shopping to be. All of their furniture is customizable and made to order, so when you get a piece from them, you know it’s truly yours. You can personalize pretty much every aspect of any piece. For example, for an armchair, you pick the arm style, upholstery materials and color, pillow and cushion shape, and three other elements of the design. Because the products are made to order, you don’t to have to worry about all the expenses associated with extra material, warehouse costs, and middlemen. That means you get made-for-you pieces at made-for-everyone prices.



Sustainable products often come at pretty high prices, but not at Sabai. All of their home furnishings use eco-friendly materials — fabrics made from natural fibers and recycled water bottles, FSC-certified wood, CertiPUR-US certified foam, and recycled fiber pillows — and come in eco-friendly packaging. Thanks to the direct-to-consumer model, sustainable, stylish furniture like the Essential Sofa runs in the same price range as other high-quality brands. It’s furniture you can feel really good about!


Kardiel was started by four family members who shared an obsession with modernism. Together with expert designers, they created a collection of modern and Scandinavian furniture perfect for anyone looking to bring a little contemporary or mid-century flair into their home. They have a huge range of home pieces, from chairs and sofas to cabinets and dining room sets and a whole lot more. All of their sleek pieces, like this eye-catching hutch, are manufactured in small batches to ensure top quality.


The downside to DTC brands is that often their inventory isn’t very big. That’s not the case with Castlery, which sells a huge range of furniture for every room in your home, including the living room, dining room, bedroom, home office, and even entryway. All their pieces are made by a global community of designers utilizing top materials and quality craftsmanship, giving you truly unique pieces that are guaranteed to elevate your home. A perfect example: the Andre Coffee Table.


If you have a special place in your heart for furniture of both the mid-century and Scandinavian varieties, you’re going to love to options at Apt2B. Whether it’s a stylish sofa (like the one above), a storage bed, or the perfect dining table, you’ll find everything you need to outfit your home at this stylish, under-the-radar DTC-retailer. And don’t let the “apt’ in the brand’s name fool you — Apt2B offers pieces that work everywhere from the smallest apartments to sprawling homes.

Maiden Home

Maiden Home has high standards for your home, and they’ve tasked themselves with helping you achieve them without the high price tag. Their goal is to bring showroom-quality pieces directly to consumers at a fraction of the price. All pieces are handmade in North Carolina by craftspeople who have decades of experience (you can read about each of them on the website), so you know you’re getting exceptional pieces made with care. Whether you’re in the market for a mid-century armchair or a coffee table-ottoman hybrid, Maiden Home has a piece you’ll be proud to display in your home for years to come.

Albany Park

Though the reasoning behind it is up for debate, it’s common knowledge that furniture companies can take weeks, or even months, to fulfill sofa orders. At times, the issue is caused by shipping delays or a lengthy production period for customization. However, Black-owned business Albany Park is out to change things. This modern DTC brand creates chic and cozy furniture, ranging from stylish sectionals to ottomans, in a variety of colors, fabrics, and patterns. One editor-favorite pick is the Kova Sofa, a small-space-friendly modular sectional that’s available in multiple sizes and can be transported easily if (or when) you move. Best of all, Albany Park ships within a week, so you aren’t left wondering how long it’ll be before your new furniture arrives.

Edloe Finch

When it first arrived on the scene,Edloe Finch was already in good company. While its sister brand Albany Park has comfy sofas and chairs, Edloe Finch stocks those categories and more, like bed frames and coffee tables. You can shop by room or by furniture type, and you’ll come across trendy pieces wherever you look. The variety of furniture available suits homes of any size and features statement-making textures and patterns that will set your space apart from the norm.

Mustard Made

If you love color, look no further than Mustard Made. This DTC brand makes vibrant lockers that are available in practically every color of the rainbow, and come in a variety of styles to fit homes of all sizes. A locker might not be the first option that comes to mind when you think about home storage solutions, but you’ll rethink that once you see what Mustard Made has to offer. Their Midi Locker is perfect for the home office or a playroom while The Twinny and The Skinny can add to your closet space or even act as a closet if you don’t have one. There’s also the Shorty and Lowdown that could easily be a bar cabinet or TV console, respectively. And yes, they come with a key to lock them! Aside from their Instagram-worthy lockers, Mustard Made also has matching accessories so you can color block or color code to your heart’s content with baskets, hangers, and additional shelving. They even have magnetic letters to decorate the lockers with, making them totally customizable to your personality.


Another social media favorite, Thuma creates modern Japanese-inspired furniture that’s renter-friendly and drill-free. The Bed and The Nightstand are already AT-favorites, scoring high praise for their ease of assembly and high-grade style. The brand also thinks ahead with accessories that pair seamlessly with the furniture to make your time relaxing at home as effortless as it should be.


Burrow has been a long-time Apartment Therapy favorite for their incredible customizable sofas and sectionals, and that love only grew once the DTC brand expanded into rugs, bedroom furniture, and accent chairs. They also have sophisticated storage solutions like wall shelves, bookcases, and credenzas to keep all of your belongings stylishly tucked away or on display. In addition to furniture, Burrow has lighting, bar carts, and accessories to dress up your home aesthetic. Another must-have accessory: Sleep Kits. No sleeper sofa? No problem. Burrow’s Sleep Kits instantly transform their chic sofas into a cozy bed for guests to enjoy. That forward thinking is what makes this brand an AT-favorite time and time again.


As one of the newer outdoor furniture brands on the market, AAPI-founded Outer creates durable, sustainable, and design-forward pieces that elevate even the most average backyard space into something that’s truly resort-worthy. They’ve already made a significant impact: In 2021, their sleek and stylish Aluminum Collection sold out in less than 48 hours! Along with weather-resistant aluminum furniture, the brand has wicker styles, dining sets, outdoor rugs, fire pits, and even a Bug Shield Blanket that repels mosquitoes and other pests so you can get the most out of your time outside.

Benchmade Modern

For customizable luxury furniture that ships in as little as two weeks, Benchmade Modern is the place to go. You won’t believe how many options they have from furniture styles to the fabrics and colors available to pick from! After picking out a sofa, you’ll be prompted to select its width, fabric and color, cushion fill, and legs, making it your ideal style from top to bottom. While that might sound intimidating, you can get the entire process started by requesting free swatches to get a taste of the color and feel while you browse the furniture on their site. Additionally, Benchmade Modern sends you a free to-scale printout of your sofa so that you can see how it will fit into your space before it arrives, just in case you need to make any changes. If you want to skip the customizing altogether, the DTC brand also has bestselling ready-to-ship furniture that’s just a click away and ships in just two days.


If you’ve spent any time on Instagram, you’re probably at least a little familiar with Floyd’s bed frame or sofa. This DTC brand has sleek and stylish furniture that you can customize to fit your space. While their bedroom and living room furniture has gotten a lot of shine, Floyd also has dining room furniture, outdoor furniture, rugs, throw pillows, and more. If you’ve been curious about this brand, you’ll be happy to know that their storage platform bed frame lives up to the hype, but that’s not the only pick that’s become popular with AT editors. The Sectional is another favorite because it’s pet-friendly and modular, meaning it can be as space-saving or expansive as you’d like it to be.


If the only Swedish furniture brand you know is IKEA, allow us to introduce you to Hem. Their main goal is to offer exceptional, character-filled pieces created by “the most relevant designers of today,” and they most certainly deliver. From rounded, contemporary yellow sofas to gorgeous lamps to a stunning collection of modern rugs, they’ve got pieces that add to your home’s story—and style.