The Mickey Mouse SMEG Fridge Is Here and It’s Magical
Is the refrigerator the undisputed centerpiece of the kitchen? We could make a pretty strong case for the stove, but not if it’s sitting next to this snazzy Mickey Mouse fridge, a design collaboration from SMEG and Disney. Last year, the popular luxury appliance brand premiered the limited-edition fridge in the UK to commemorate the 90th anniversary of the beloved Disney character, and the launch was met with roaring approval: It sold out in only three days.
That success prompted SMEG to bring the idea stateside this year, a move Mickey Mouse enthusiasts all across the US are sure to embrace wholeheartedly. Will this new batch of fridges fly off the shelves even faster this time around? That remains to be seen, but let’s take a brief look-see at the coveted product in question.
Obviously, the major attraction is the huge iconic image of Mickey Mouse on the exterior. The original sketch depicts the Disney character playfully reaching towards the door handle. The fridge maintains its curved profile, with each one bearing a silver plaque that signifies the SMEG x Disney collaboration.
Inside, the fridge features some upgrades, including additional overall space, a Life Plus drawer for extra cool temps, a Multiflow Cooling System, LED lighting strips and Energy Star efficiency.
Of its decision to partner with Disney, SMEG emphasizes the values both brands have in common, including “love for family, healthy optimism and the desire to always come out on top and smile at life.” The eye-catching appliance, SMEG says, “brings a dash of playfulness and humor to any environment.”
The refrigerator is available exclusively at Williams-Sonoma for $2,799. Because every fab fridge deserves the best accessories, check out some of our favorite stylish SMEG appliances that will shine alongside Mickey’s beaming smile.