Buy Flowers, Yes... But Make Sure They're Eco-Friendly!

Buy Flowers, Yes... But Make Sure They're Eco-Friendly!

Kathryn Wright
Nov 2, 2010

Every Tuesday in Apartment Therapy's 20/20 Home Cure is Buy Fresh Flowers day. It's an easy and rewarding task: just buy a pretty little gift for yourself and your home to refresh and energize your space. But to go the greenest route, choose organic and pesticide-free flowers.

As we wrote about in this post, On Flowers: What You Should Know Before You Buy, most cut flowers are sprayed with pesticides and preservatives to keep them fresh and then shipped from Africa and South America. Many are also grown in greenhouses by staff working in substandard conditions.

It's fairly simple to buy eco-friendly flowers. Look for organic or pesticide-free flowers, or those that have been certified by "VeriFlora," a certification and labeling program launched by U.S. consumers, growers and retailers, including Whole Foods Market. There are an increasing number of farms in Colombia and Ecuador that have earned the VeriFlora label, which requires a transition to organic production and bans more than 100 chemicals outright. You can also buy flowers from local sellers at farmers' markets, or order them online from sites like and

Even better? Grow your own, if you're able to!

(Photo: Kathryn Wright)

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