Domino Rolls in The Tanks

Domino Rolls in The Tanks

Maxwell Ryan
Apr 13, 2005

Dept. of Partyness. It should no longer be surprising to anyone that Conde Nast chose "Domino" as the name of their new home shopping magazine. After all, Domino, coming from the Latin word, "house," is pure Roman Empire - an era of might and large ambition that was on full display last night at the SkyLight Studio.

We went early and headed straight into the biggest magazine launch party we had ever seen (Oh, everyone got in. We saw Lockhart Steele and Grace Bonney AND Angela Matusik - who won the Kitchen Contest! She works for Domino). Skylight (the old Ace Gallery) is a huge indoor space and it was beautifully done up with furniture and items that popped right out of the pages of the first edition.

Tall white walls, a DJ (DJ Cassidy - excellent) and huge patterned visuals projected onto one side of the room, the scene was very $$$ and Miami Beach but refreshing in an odd, bouyant way. While Conde Nast was footing the bill, we met up with numerous writers and editors of the new magazine that were just happy to be so well supported in their new project.

And the work?

Domino is going to mow us all down. Despite all the the hyper ads and often cluttered and overstocked layouts, they have got some smart people focusing on furniture and resources and the work speaks for itself.

They have obviously been reading all the blogs, the papers and the magazines and been able to pick the best. Many of the photographs are beautiful and the focus on budget and size consciousness is clear. Unlike Lucky, there is a more mature style on display here.

They have a great layout on a few "Offices In a Box" and full write-up on the new plasma televisions (awful, but useful to those that are buying them), and we spied a cool Ikea Farmhouse sink that only costs $150 in a section called Renovator's Notebook.

All we can say is we'll blog them regularly and isn't it a shame they don't have the magazine online? Or maybe it isn't...

Oh, and did we mention the 50 lb "Goodie Bag" that many people went out the door with? It's all in the picture above...every advertiser perfectly accounted for. MGR
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