Don't Buy Green
Stephanie Kinnear
May 11, 2009

We talk a lot here about buying green — both directly and indirectly — and green consumerism. We think about it a lot and, naturally, we're always pleased to read a thoughtful take on the topic ...

There's an interesting post up over at GOOD magazine's blog on the topic of buying green — and their opinion is, essentially, that it's not really doing us any good right now.

We agree, with some caveats. The kind of green consumerism that GOOD seems to be talking about is what we'll call "extraneous green consumerism." Example: Buying a bamboo T-shirt you don't need is not better than just forgoing the T-shirt altogether. We'll totally agree with that one. The habit of consuming just to consume is what we need to get over.

However, there's another type of green consumerism that we're 100% behind, and that's a smarter green consumerism. Example: When you run out of dish soap, buying a "green" bottle of dish soap to replace it. Or buying a bunch of awesome kitchen cloths from Trader Joe's so that you can stop buying paper towels.

How do you feel about the topic? And how do you keep yourself in the "smart green consumer" column?

(Image: GOOD)

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