Doug's Glam Triplex in Union Square

Doug's Glam Triplex in Union Square

Jill Slater
Sep 12, 2012

Name: Doug
Location: Union Square, New York, New York
Size: 6,200 square foot 4-bedroom triplex with roof deck
Years Lived In: 8

"When I walk down the street, I like to find the ugliest building on the block and think about how I'd change it, improve it," explains Doug Levine, founder and former owner of New York's Crunch gyms. Needless to say, making something out of nothing is fun for Doug.

Rather than avoid or hide the awkward parts of a space, Doug tries to come up with creative solutions for them. He knows he's been successful when he's brought attention to the trouble spot and it becomes the highlight rather than the embarrassment of the room. These are just some of his tricks of the trade. At this point, Doug is a seasoned renovator. It was, therefore, an easy choice to tackle this space, transforming it into a family or brood-friendly crash pad. After living here a number of years, Doug took what was already an extraordinary apartment and glammed it up. In addition to a few new bedrooms, Doug added a Miami style roof deck, complete with pool and lounge.

Doug's wife is Swedish, so he feels not only motivated, but obligated to fill his home with IKEA products. Amidst the high-end feel of this multi-story loft space, you'll notice some IKEA classics. In fact, Doug went as far as buying a large IKEA art photo, dutifully following the instructions for stretching the canvas and hanging it prominently on the second floor living area.

Having been very hands-on in each of the Crunch location make-over projects, Doug played a primary role in his home's upgrade. He gave detailed directions to each of the skilled workers to achieve the look he sought. He designed the entire space, down to the location of each recessed light! He's happy with the results, as he should be. It's a stunning, sprawling, comfortable home.

Doug and his wife were drawn to Florida after selling Crunch. Since he and his family are now spending most of their time in Miami, he decided to rent out this apartment to families on short-term visits to NYC. The open plan makes it flexible, and the outdoor screening room plus pool makes it an urban fantasy for a person of any age.

Apartment Therapy Survey:

Style: Modern.

Inspiration: NY meets Miami.

Favorite Element: The glass stairs

Biggest Challenge: Putting a pool on the roof.

What Friends Say: "Nice place."

Biggest Embarrassment: The reno took a long time!

Proudest DIY: The outdoor movie screen.

Biggest Indulgence: Hand crafted pottery from Atelierv in Amsterdam.

Best Advice:: Take your time — don't do anything before you are sure.

Dream Source/Resources: Jeff Fernandez, my contractor.



    • Rugs by Madeline Wienrib at ABC Carpet
    • Couch: West Elm
    • Coffee Table: Ikea
    • Lamp on brick: Restoration Hardware


    • Beds: Crate & Barrel
    • Rug: West Elm
    • Lights: IKEA


    • Rug: Madeline Wienrib from ABC Carpet
    • Window treatment: The Shade Store
    • Light over bathtub: Restoration hardware


    • Dining Room Table: Restoration Hardware
    • Light: Jonathan Adler
    • Run in living room: Madeline Weinrib ABC Carpet


    • Couches: Restoration Hardware
    • Rug: Madeline Weinrib ABC


    • Bed: Restoration Hardware


    • Dining table: Pottery Barn
    • Orange Banquet & Chairs: Restoration Hardware

Thanks Doug!

(Images: Jill Slater)

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