Drake Is About to Launch a Candle Company

published Dec 5, 2020
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
Credit: Kathy Hutchins/Shutterstock.com

You might love Drake for his vast music repertoire, but you’re about to fall for him all over again when he launches his candle company, Better World Fragrance House. And yes, much like the Harry Styles-Tom Ford candle, Drake is releasing a candle that reportedly smells just like the rapper himself.

Although details about Better World Fragrance House are scarce, Drake did tease the launch of the company on an Instagram story back in June. The post, per InStyle, was a picture of four navy-colored candles with gold branded lettering. Drake reportedly captioned the pic, “@betterworldfragrances Available soon cc:ovoniko.”

Although the Better World Fragrance House handle is legitimate, the Instagram account has yet to upload any posts. That hasn’t stopped nearly 30,000 people from following the page, however.

Despite the secrecy, Revolve managed to get a sneak peek at five candles Drake is working on with fragrance house Givaudan and perfumer Michael Carby. Scents include Good Thoughts, Sweeter Tings, Williamsburg Sleepover, Muskoka, and Carby Musk, which “actually smells like Drake,” according to Revolve.

So, what does Drake smell like? “Smooth musk fragrance is introspective as in an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self,” as the description of Carby Musk reads.

Good Thoughts is floral-scented, “surrounded by a vibrant bright light of freshness for a captivating positive energy,” Sweeter Tings brings a citrus pop to the collection “with the subtleties of comfort and goodness,” Williamsburg Sleepover is “a genderless and luminous floral-woody musk fragrance that captures the essence of an urban garden under shaded lights,” and Muskoka “emulates the smoldering warmth of burning woods, golden embers, and the feeling of being cozy by the fire,” all according to the Revolve sneak peek.

The candles, priced at $48 a pop, are set to drop this holiday season if the pandemic didn’t slow down production. So if you’re interested in getting a whiff of what Drake’s been up to, keep your eyes peeled for updates on the Better World Frangrance House Instagram, and bookmark the company’s website.