Droog, the Dutch design collective that paved the way for inspiring design in the early 1990s is opening a store on Greene Street in SoHo in two weeks. This will be the third Droog store, following their flagship in Amsterdam and a second store in Tokyo. The interior of the SoHo store will be a design spectacle in itself — it was conceived by Rotterdam-based designer Jurgen Bey and in an article in The New York Times, it is described as an "exploded house made from bricks of blue foam"...
Droog New York opens February 26th at 76 Greene Street (near Spring Street). For a better idea of the kinds of products Droog sells, check out just some of these droog-centric posts from the Apartment Therapy archives:
• Function Tiles from Droog
• Strap by Droog
• The Droog Porcelain Lamp by Dick Van Hoff
• Droog Clothes Hangar Lamp
• Droog's Starters Box
• Droog's Hang On Easy Diffuser
• Shady Lace Parasol by Droog Design
• Bottom's Up Doorbell by Droog Design
• Droog Hang On Easy
• Droog Birdfeeder: Why Not Indoors?
• Salad Sunrise oil/vinegar bottle by Arnout Visser for Droog
• Look! Caviar Chandeliers