Dutch Design Week: Lift-Off Loves (Part 1 of 2)
Lift-Off Loves took place at Buro Vormkrijgers, an innovative design studio located in a posh office setting in the heart of Eindhoven. During Dutch Design Week, this large light-filled space transformed each of its offices into display rooms where each designer selected by the Buro presented fresh and innovative work in the fields of interior and product design.
Here are a few of my favorites from Lift-Off Loves:
#1 Nanne Meulendijks -The dictator of ‘How You Have To Behave’ is a project of ten large posters Nanne designed to convey her thoughts on what she calls “the silly unwritten rules the Dutch live by, handed down by each generation, all following rules but few asking why”.
Through her posters, which Nanne sarcasticly designed to imitate the political propaganda common during the communist regime under Stalin, she hopes to raise both awareness and to lend a sense of humor on a sensitive topic. As Nanne comments on these deeply held beliefs, “Everything looks great and free, but you get oppressed in front of your own eyes if you do not comply!”.
Each print is 106 Euro. The size is 83cm x 100cm. Each are signed and numbered, produced as a limited edition of eight posters each.
To order contact Nanne at nanne[underscore]meulendijks[at]yahoo[dot]com.
#2 Cultivate – Quirky woofers shaped like a headless dog, Cultivate calls them “Functional Kitsch – the wrong becomes the new right”. By adding function to an otherwise grotesque object, it acquires new aesthetic appeal and perhaps even an object of desire. What do you think? Available in white or black. 599 Euros per set.