Early April Fools Day Prank or Has Apple Gone Too Far?

Early April Fools Day Prank or Has Apple Gone Too Far?

Taryn Williford
Mar 20, 2009

The product page is touting it as "the simplest Mac you'll ever use." It's cast from aluminum and is the most thin and lightweight of any Mac before it—because there is no screen. Apparently, a display would distract you from the Apple logo, which is why you buy Apple products in the first place, right?

Of course it's a joke. The site was created by @rfelix and @chriscoyier, also known as the dudes responsible for LyricSift and AreMySitesUp.

Poking fun at the interesting redesign of the new iPod shuffle, this imaginary iMac features the same VoiceOver technology, all operated from three keys—which you'll learn to easily operate with the included 72,000 page manual:

Using just those 3 buttons, remote, you can easily jump to any window, launch any program...edit multi-layered Photoshop documents, anything your heart desires, you can imagine doing.

Get one today in your choice of color—"as long as it's silver on silver." Ha!

As the site says in it's disclaimer, "We love you Apple, but this is getting out of hand."

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