Ed's Lofty Brooklyn Industrial

Ed's Lofty Brooklyn Industrial

Mat Sanders
Dec 15, 2010

Name: Ed Roth
Location: Williamsburg — Brooklyn, New York
Size: 850 square feet
Years lived in: 2½ years — owned

As the gifted mastermind and author behind several books on the art of stenciling, Ed Roth combines his love of street art and vintage-rustic furniture in the cool and unruffled interior of his Williamsburg loft.

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As the owner and designer of Stencil 1, Ed's work as been featured on Apartment Therapy many times in the past. He's created several how-to books on the art of stenciling, including Stencil 101 and Stencil 101 Decor, which feature ways to customize walls, floors and more using Ed's patented stencil techniques. But in his two-floor loft in Williamsburg, Brooklyn, Roth keeps the walls simple, opting for a relaxed, grey color palatte and incorporating his works as clever, tucked away accessories throughout the decor — like Dolly the sheep, who greets you in the entryway and a recreation of his mother's high school portrait amongst other personalized curio on the bookshelf.

Ed's home, which he shares with his spunky black labrador, Larry, is a sophisticated mix of raw and rugged furniture pieces and clean and contemporary furniture. With experience in decorative painting and graphic design, Roth credits much of his design aesthetic to his exposure to street art and his love of design books.

What's next for Ed? Well, he gave me a sneak peak of his next book, due out in the Fall of 2011, aptly titled Stencil 201. This book will feature 25 plastic stencils and the work of ten guest artists running the gamut from craft people and embroiderers to bakers and barbers. Also with more concept-driven pieces in the works, he's looking forward to making the leap into the art world in the near future. You can view examples of Ed's personal work and see him in action over on the Third Ward website, where he is up for a residency (Don't forget to rate his portfolio!). Also make sure to visit his website at www.stencil1.com for great ideas, inspiration, and to get your hands on one of his fun books.

Apartment Therapy Survey:

My Style: Industrial / Urban / Rustic / Contemporary

Inspiration: Street style, decay, travel, life and death, vintage, junk stores, antique and flea markets, Cuba, NYC, nature, art, and fashion trends

Favorite Element: My dining table, books, and art

Biggest Challenge: Utilizing a small space to live and work in. And my spiral stairwell, don't love it but got used to it.

What Friends Say: Anyone who walks in here comments on the dining table first, it's so funny. It's the color and height I guess.

Biggest Embarrassment: I suppose people expect more stenciling in here but when it's work I limit it, or try. There is a sheep on my wall!

Proudest DIY: I guess my sheep stencil that greets you. I installed a piece about Dolly the sheep at the Ace hotel, then used it at home since I love it so.

Biggest Indulgence: Not much, I hunt for cool stuff in flea markets and have been known to dumpster dive! My only newer items would be my sofa and bed. I save my money to spend on food!

Best Advice: Give your décor meaning, decorate with secret themes, when you look at these areas, you can always smile. Themes of family, love, death, ritual, pets, sex, heaven, hell.

Dream Sources: Well my favorite place closed down, Boeing Surplus in Washington near Seattle. It had insanely amazing stuff such as industrial carts and lighting for like $10. In Williamsburg, I like Ugly Luggage and Moon River Chattel and Darr is exceptional when I have the budget. Also Luddite.

Resources of Note:



    • Paint Colors: Sag Harbor Grey & Gettysburg Grey by Benjamin Moore
    • Ceiling Lamps: CB2
    • Sofa: Room & Board
    • Coffee Table Block: Oly
    • Paintings: Dalek
    • Ceramic & Wood Task Lamp: Dick Van Hoff
    • Carpet: Crate & Barrel
    • Ottoman: Custom
    • TV Unit: Oly


    • Appliances: Jenn-Air
    • Cabinets: Wisconsin Built
    • 1979 Bus Photograph with Typography Graffiti: John Fekner
    • Dishwasher: Miele
    • Table: Gardening store in Brooklyn
    • Stools: Crate & Barrel


    • Painting: Eels Album cover
    • Curtains: IKEA
    • Headboard: West Elm
    • Prints: Salvador Dali
    • Blanket: Vintage Hudson's Bay

Thanks, Ed!

Images: Mat Sanders

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