It's hard to believe, but gift giving shopping season is upon us. (Unless, like some people—ahem! me!—you tend to wait until mid-December, which I would not advise.) Looking for the perfect gift for your eco-conscious cousin or your animal loving sister? The Ethical Ocean's personalized shopping service gives you a headstart on some good ideas.
Here's how it works: Answer a few questions posed by EO's Holiday Helper Elf, like who you're shopping for, how old they are, what issues they care about, how they like to spend their weekends, and the Elf offers a list of gift recommendations, while also being sensitive to your budget.
For example, I created a profile for a female friend who enjoys cooking and cares especially about the environment, and one of the recommendations was this Easy Grow Mushroom Garden for $19.95, which is a great idea. (We first wrote about it here.)
• Read More: The Holiday Helper Elf at Ethical Ocean