The Rise of Sophie the Giraffe

The Rise of Sophie the Giraffe

Carrie McBride
Mar 7, 2012

I was pleasantly surprised to see The Wall Street Journal dive into the history and economics of beloved teething toy, Sophie the Giraffe, today. One of my favorite tidbits: Like a fine wine, Sophies rest for two months after baking before being hand polished.

Sophie has been made in France by Vulli for fifty years and is practically a national treasure, but the teether really took off in 2007 when it began being sold outside of France.

What's the attraction of this $25 teether? (Which sells for about half the price in France, incidentally). Parents are drawn to Vulli's commitment to using safe materials (especially after all the focus on BPA's in children's toys the last few years) and, the Journal notes, Sophie's sophisticated, French-themed packaging doesn't hurt.

Read more: "How a Rubber Giraffe Became a Jet-Setter" by Christina Passariello, The Wall Street Journal.

(Image: Sophie Giraffe USA)

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