Final Frame: Jonas Damon's Analog Form for Areaware

Final Frame: Jonas Damon's Analog Form for Areaware

Gregory Han
May 5, 2011

Frog Design's Creative Director Jonas Damon has added two more additions to his Analog Group case collection:

Last summer I had some fun with my iPad, and built a wooden housing for it that was shaped like an old cathode-ray tube TV set, complete with the bump in the back. It found a nice following online, and also served as inspiration for a two other objects like it, rounding out my 'Analog Group'.

I use Pandora on my iPhone to listen to music, but I am not convinced by today's many iPhone docks – none of them say "music player" in the iconic way that radio-cassette players and boom boxes did back in their heyday. Thus the next object in the series became a dock capitalizing on a form language used decades ago, complete with leather carrying strap. The smallest object in the series takes after the humble alarm clock. Remember those faux wood grain GE flip clocks that sat on every bedside table? Made obsolete a while ago by fancy designer LED clocks, and more recently by the iPhone, of course. These iPhones serving as alarm clocks now could use a dock that expresses "alarm clock" as well as those flip clocks did years ago. Like the feeling of a phantom limb, there is a form that feels right and like it has always been there. Augmented by a flip clock app, this dock made by Areaware returns meaningful form to the sliver of a device that will wake you up.

[via Design Mind]

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