FLOWMarket: A Subtle Green Manifesto

FLOWMarket: A Subtle Green Manifesto

Jonathan B.
Jul 17, 2007

Art should make you think. And this installation, called FLOWMarket, at the Danish Design Center did just that for us on the idea of green homes.
What is it that we're after when we bring new things into our homes? What makes our homes green, especially when we think about how others live around the world? What do we wish we came included in a purchase?

The exhibit is set up like a supermarket, with racks, shelves, and gondolas stocked with orderly rows of products. Some of the things, like bottles of clean tap water, remind us of how much we take for granted. Buy products that do not impinge on the basic needs of others.

Other things make us think of qualities that are strongly associated with home. Create your surroundings with care and love.

Home is a place where we can create a static identity in a changing world. It is a place where we have (at least some) control. Make your home a reflection of your ideal world.

Taking steps towards a greener home is one way to get this product, as is sharing your home with friends and family. Create space at home for ritual and interaction.

More provocative labels: and a reminder that green living starts at home with a careful consideration of your habits and expectations. Question your routine, especially the things that seem "natural."

On the way out of the exhibit you pass over this text on the floor, which invites us to shift our motivations toward a more common purpose. Make decisions based on what is best for others, rather than yourself.

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