Forbes Changes Direction of Modern - DWR to Acquire Pottery Barn

Forbes Changes Direction of Modern - DWR to Acquire Pottery Barn

Maxwell Ryan
Apr 1, 2005

This just in. In a stunning turnaround, brought on no doubt by a midlife crisis and the new Dutch influence over modern design, Rob Forbes, the founder of DWR, released a companywide statement last night saying that "this modern era is over. The future of great design is in reclaiming the 19th century." What is going on? Here's a clip:

Modern design has had a good run and we have done our very best to support it. However, it has become clearer and clearer to us at DWR in the past few years that the public - and Americans specifically - have grown tired of the cold, clean lines and imagination of great modern design. 19th century design is the new modern."

Forbes said that as a result, DWR was continuing its colossal growth and market domination by completing a hostile takover of the Williams-Sonoma/Pottery Barn empire and that DWR would begin to sell "tasteful reproductions of early American design," specifically Shaker tables and Adirondack chairs. What is Philip Starck going to do to pay the rent? (via Reuters) MGR

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