Gap Announced a Home Decor Brand, and It’s as Classic as You’d Expect
Gap and Walmart are shaking up the home decor world with a brand new partnership dubbed Gap Home. According to a press release, Gap is the first fashion retailer to partner with Walmart in the home space, and you won’t have to wait that long before you can reap the rewards of this first-of-its-kind collab.
Gap Home is a new brand of over 400 home essentials including bedding and bath, kitchenware, and general home decor like curtains, pillows, and bathroom necessities, with prices starting under $16. The brand plans to release seasonal and special lines throughout the year, so get ready to add a bunch of goodies to your holiday decor collection.
“A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, Executive Vice President, Home, Walmart, via the press release. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”
The Gap Home aesthetic is described as an “optimistic, modern American style,” with the first set of items featuring that iconic Gap palette of blues, whites, and khakis, and classic patterns like stripes and polka dots. The brand will feature quality-yet-affordable fabrics like denim and chambray made with organic cottons, and some pieces in the collection will also be crafted using recycled materials.
Gap Home will launch both in-store and online on June 24. In the meantime, bookmark the Gap landing page over on the Walmart website, and mark your calendar.