What the hell does this have to do with homes?
We recently took delivery for a client of two new Orly lamps from Crate and Barrel and were pleasantly surprised to discover that the typical styrofoam peanuts didn’t spill out of the box and all over the apartment. Doing a little sleuthing we found that C&B are in the process of switching to fully recyclable packaging by using Geami, a 100% recyclable packaging product…
Geami is somewhat ingenious. An American company (started in 1994) with a made up word just like Haagen-Dazs, Geami comes from Latin and Greek and means Ge = “earth” ami = “friend.” It is a small patented machine that takes kraft paper and cuts it into thousands and thousand of tiny slits that then extrude, creating a softly rigid voluminous sheet of paper that can wrapped around a fragile object and provide great shock absorbtion.
To feel Geami is like feeling a tiny paper chain link fence.
So, when you order from C&B you can look forward to two new things, your fragile lamp AND a cool new packaging material that is setting a standard for preserving our earth.
(ReEdited from 2004-07-02 – MGR)