Georges Briard's Barware Extraordinaire

Georges Briard's Barware Extraordinaire

Troy Seidman
Nov 2, 2010

If you are tired of serving gin & tonic in generic soul-less tumblers and are thirsty for some retro glamour/kitsch — introduce yourself to Georges Briard.

For over three decades Georges Briard created a wide range of bar, dinner and glassware. Like Curtis Jere, the popular decorative arts company known for their brass wall-pieces, there wasn't actually anyone named Mr. Briard. The name was an anglicized pseudonym for Jascha Brojdo (1917-2005).

Brojdo designed a tremendous amount of household goods manufactured in New Jersey and sold across the United States in department stores such as Neiman Marcus and Bonwit Teller. While Brojdo used his real name for unique fine art pieces, his career and fortune were the result of the consumer goods he designed under the Georges Briard moniker. The company often shares an aesthetic with Fornasetti and Bjorn Wiinblad — with a penchant for gold, stylized fruit, ornate patterns and an enthusiasm for illustration.

Today, Briard pieces are easily found on eBay. A great set of six tumblers can be had for under $20 or $30 (including shipping). Collecting Briard is easy as most pieces are labelled with a "signature". However when online, be prepared to scroll through endless examples of some extreme tackiness, notably Christmas themed china. Nevertheless if you are looking to embellish your bar or holiday party table with something cheap, chic and charming — Georges Briard's your man.

Images: eBay as linked in captions

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