GoldieBlox: Encouraging Girls to Embrace Engineering

GoldieBlox: Encouraging Girls to Embrace Engineering

Richard Popovic
Sep 27, 2012

We have dipped our toes into the building/construction/design toys aimed at girls debate a few times before, and the comments section always proves to be full of impassioned opinions. In the interest of furthering the conversation, and in the interest of bringing a novel new toy to your attention, we figured we might as well go there again. Meet GoldieBlox.

Created by Debbie Sterling, an engineer trained at Stanford, GoldieBlox is a construction/design toy that is integrated with characters and a storyline. By focusing on the verbal aspects of building — explaining why each structure needs to be built, in this case to help a number of friends and animals, GoldieBlox plays to girls' strengths and their innate desire to nurture others. The concept started off as a Kickstarter campaign less than two weeks ago and has already exceeded its funding goal of $150,000. The latest update states that the toy is already entering production, and future sets are being developed.

While some may argue that no toy should be branded as gender specific, Sterling has firsthand experience with the lack of women in the the engineering field (just 10% of engineers are female) and feels one of the main factors in this imbalance is the early establishment of specific roles through play. GoldieBlox is her attempt to even out the playing field a bit, and we look forward to her further endeavors in this direction.

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(Images: GoldieBlox)

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