Good Questions: How Important are Brand Names?

Good Questions: How Important are Brand Names?

Maxwell Ryan
Feb 26, 2007

Hello AT,

I am a proud new owner of a Chelsea 1BDR, ready to remodel. My kitchen is first: Quality is most important to me, but I do have a budget, and am cognizant that brand can be important in future resale. The question is: HOW important is brand and quality in cabinets and appliances? The responses I have had from friends, professionals, and fellow Manhattanites have been opposing yet equally strong.

Help? This is what I'm considering:

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30" fridge/freezer:
- Liebherr vs. Summit
(By the way - I did see the other AT post on this)
- Dishwasher: Miele vs. Bosch vs. GE Profile

- PoggenPohl
- Diamond
- Kraftmaid Venicia
- ??


Dear D,

We would say that Quality is always important and brand names are only important when people think that they stand for quality, which they often do, but sometimes do not. Also, brand names often carry a bit more style which can make a difference as well.

We would advise to NOT think of resale and think of yourself and simply buy the best and the nicest looking you can afford.

If you are thinking about concentrating your money, however, we would concentrate it in the appliances and go cheaper on the cabinets. We find that the more moving parts something has, the more apt it is to break down over time, so it is good to spend a little more on these things - typically appliances.

Do this and your resale will be fine.

As for what you are looking at:

Liebherr is awesome
Summit is very good
Bosch is our kitchen diswasher of choice
go Ikea for cabinets and get yourself a beautiful countertop, sink etc.

Anyone else??

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