Google, Even Does Commercials Better

Google, Even Does Commercials Better

Sonia Zjawinski
May 7, 2010

We never thought we'd say, "You have to watch this ad for _______'s new browser!" But here we are, mouths to the ground, after watching Google's new advertisement for the latest version of Chrome. How they made this hyper stylized video after the jump.


  • MacBook Pro laptop with Windows installed (possibly to satisfy both OS users?)
  • 24-inch Asus which had its standard fluorescent backlight replaced with very large tungsten fixtures in order to brighten the screen enough for the cameras to capture it. "In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees," Google writes on YouTube.

Google used their YouTube site to answer a few questions about how this version of Chrome is different.

"Why does in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?"
Chrome sends the rendered page to the video card buffer all at once, which is why appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top.

"Why does the top one third of the page appear first on the page load?"
Sometimes only half the buffer gets filled before the video card sends its buffer over to the LCD panel. This is because Chrome on Windows uses GDI to draw, which does not do v-sync.

"The screen wipes are so smooth -- how was that achieved?"
The screen wipes up in a gradated wipe because LCD pixels take around 10ms to flip and gradually change color.

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