While actual Halloween is six days away, Halloween party time is only two to three days away. So for the costume-less among us, it's crunch time, baby. But don't worry, this year Google is here for you in a major way with Frightgeist. Not only is it an incredible play on words, it's also a new site to help you with all your costume needs.
In typical data driven fashion, Frightgeist is a collection of the most searched costume related terms, broken down by location, so you can see what the most popular costume is nationally (Wonder Woman) and locally (if you're in, say, Cheyenne, Wyoming that costume would be a Horse). So if you're a procrastinator who also values individuality, you can narrow your results to your zip code to make sure no one else has your costume.
The site also has something called the Costume Wizard, which helps you winnow down costume ideas. You can choose how spooky and unique (locally or nationally) you want your costume to be and whether you want to be classic or modern. When I said I wanted a totally un-spooky, extremely unique, modern costume in Brooklyn I was given...Izzy? I readjusted for something less obscure and got Risky Business, which is actually a great last minute costume.
Even if you're all set with your costume or gasp! don't plan on dressing up at all, it's still a fun site to peruse. Some of the rankings on the list may surprise you and the weird nuances of search terms are always kind of interesting. And if any of you are responsible for the query Light-emitting diode (number 227 nationally), do let us know.
h/t Fast Company