Did you know 41% of tablet owners use their devices while watching TV? That was one of the staggering statistics I heard at a SXSW Interactive panel last month. A majority of those people are dividing their time between watching their show and interacting via Facebook or Twitter. They're tweeting, commenting, and talking live as the events unfold during broadcast, a notable change in how we're experiencing television series in the age of social networking...
At first, it was just my parents giving the spoilers. No matter how often I told them I watch live sports on tape delay — to skip past the commercials and spend less time in front of the TV — they would always call. "TOUCHDOWN!!"
Now just about everyone is in on it, and it's getting harder to escape.
Friends tag you on a Facebook comment or tweet. A pop-up notification appears on your phone when you're just trying to check email. It's not just sports anymore, it's everything on TV. It's the finale to Downton Abbey or House of Cards.