It's here, it's finally here: The much anticipated collaboration between Danish design brand HAY and IKEA is hitting stores this month.
It's been over a year since IKEA first announced the collaboration between the two Scandinavian brands at their Democratic Design Day last June. At this year's event during the summer, we got a sneak peek at a few pieces and found out the name, YPPERLIG, which means "excellent" in Swedish.
Now the collection is heading to a blue and yellow store near you, and is a modern twist on Scandinavian style that is the result of the two brands challenging each other.
"We didn't want to do something that was just a marketing stunt, but something that was beautiful, well-made and usable. Really good products made by IKEA and sprinkled with a bit of HAY," says co-founder Mette Hay.
The brand wanted to do a modern take on the Scandinavian plank table, and for $199, delivers extra durability with solid wood legs and a metal under frame. The molded chair—which is made from a mold shaped like the chair and then gets an injection of plastic that takes just 30 seconds—is stackable, suitable for indoor or outdoor use, and $55.
The iconic FRAKTA got not one, not two, but SIX colorful makeovers from HAY, so you can have a shopping tote that goes with anything.
The sleeper sofa looks simple, but is actually designed with a spring mattress as the seat so it's more comfortable than your average platform sleeper. Cushion covers ($6 each) are in jewel tones, with variations in pattern on each side.
Some of the coolest bits of the collection are the accessories, like the mirrors ($12.99 to $19.99) that also serve as storage, the stepped candle holders ($3.99) and the color blocked vases ($14.99 to $19.99). "When creating accessories I like to go close to fashion and trends and I think that the accessories we're developing together for this collection will make people see some of the most well known IKEA products in a different way," says Mette.
Now about that chic, 50s inspired molded sofa: we'll have to wait a little longer for that to arrive—it's due in February 2018 (and price is TBD). In fact, IKEA wasn't sure they'd even be able to produce it—but "it just shows that with a bit of stubbornness and hard work, you usually get what you want," they note in the press kit.
Check out more images from the line below: