Hidden Treats at Seattle's New West Elm

Hidden Treats at Seattle's New West Elm

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Andie Powers
Oct 6, 2011

We just collapsed at home after a delightful night out in the South Lake Union neighborhood of Seattle, where the brand new Seattle West Elm home furnishing store was born. At over a whopping 15,000 square feet, the shop is the first in Washington and been long anticipated by the interior design savvy.

At the helm is visionary and creative director, Vanessa Holden, (former Editor-in-Chief of Martha Stewart Living) who oversees all creative aspects of the West Elm brand including catalog, website and store environments.

Walking through the pristine and untouched store, customers may notice that displays seem as if they are glimpses of the every-day, captured in still life. Each display subtly conveys several different manners of approaching each piece. Mixing, matching and re-envisioning are at play in every vignette in the store. Each crevice appeals to a different type of customer, from playful and lively in the kids' section (but what adult doesn't love a bright yellow desk lamp?) to elegant and thoughtful, with hand-stitched sari textiles, and gorgeous, suede sofa sets.

Also notable: an art installation from local artist, Justin R. Lytle, plus a floor-to-ceiling, self-sustainable plant life installation wall.

There is not enough time in the day to discover each secret treasure that is waiting in the new Seattle West Elm. Had there not been so many eager guests at the launch party, I would probably still be there, discovering secret tea cups hiding behind cookbooks or agonizing over which style shower curtain to take home with me. The store opens to the public today, Thursday the 6th of October at 10am! Get on over there (2201 Westlake Avenue) and discover for yourself.

Images: Andie Wurster

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