HomeGoods Just Announced That an Online Store Is Coming
Big news this week for people who want to bargain hunt from home: HomeGoods will be getting its own e-commerce site in the near future.
In a press release reporting Q3 earnings, president and CEO of TJX Companies (which also owns T.J. Maxx, Marshalls, and HomeSense) Ernie Herrman said, “To both leverage our strength in the home category and capitalize on our market share growth opportunities, we are pleased to share that we plan to rollout e-commerce on HomeGoods.com later next year.”
Currently, the HomeGoods website is little more than a store locator and a blog. But the company has previously made this same upgrade to e-commerce with Marshalls, which opened for business in September 2019.
T.J. Maxx was the first of the company’s brands to launch online shopping, back in 2013. “We have learned a lot from TJMaxx.com,” Herrman told Business Insider in 2019. “We really believe it drives incremental store traffic,” he said. “It is going to encourage cross-shopping.”
Though COVID-19 has kept everyone mostly indoors for a good chunk of 2020 and retailers have reported record online sales, people are still shopping in person. TJX says that this year, HomeGoods had a 15 percent increase in sales, compared to the same period last year.