5 Easy Decorating Tips I Learned from the House of Novogratz Virtual Store Opening

published Apr 28, 2021
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room with flowers attached to wall
Credit: House of Novogratz

Many of us know Zoom fatigue a little too well, but I’d argue another equally prevalent side effect from this past year has been furniture fatigue (you heard it here first!). Think about it: Depending on your home “office” situation, you’re looking at the exact same living room, kitchen, or bedroom setup all day, every day. It’s beyond monotonous, no? If you feel like you’ve exhausted your options for new furniture, decor, and inspiration, don’t worry. Design duo Robert and Cortney Novogratz have a brand-new store, House of Novogratz — their first-ever brick-and-mortar store! — and it’ll help you find fresh ideas for your whole home.

The Los Angeles store is actually a bungalow-style, six-room home that doubles as a showroom for the couple’s eponymous home and lifestyle brand, Novogratz, as well as a studio and event space for future partnerships.

“House of Novogratz is a dream project for us,” Robert and Courtney Novogratz said in a press release. “[It’s] a public space to host our friends, family, and collaborators. A place where we can share new products, as well as feature designers, artists, and performers of all kinds.”

Not based in the Los Angeles area? No problem! I got an in-depth (virtual) look at the 2,000-square-foot design haven and spoke with the husband and wife about a few of their favorite styling ideas. Furnished with the same spunky, mood-boosting pieces you know and love from the Novogratz collection, this launch packs inspiration into every corner, and these tips can be put to use in your place, too.

Credit: House of Novogratz

Storage solutions should never feel boring

Tucking away your knickknacks has never felt so… fun. The colorful Novogratz Cache collection features ultra-nostalgic locker-style cabinets in an assortment of happy hues and shapes. There’s even a matching end table and rolling cart, which would work great in a living room, playroom, or a mudroom. For a more under-the-radar (but just as cool) storage solution, check out the very reasonably-priced Kelly upholstered bed with two nifty side drawers.

Credit: House of Novogratz

Flexible seating is key

The store has a ton of diverse seating choices, from armchair accents to storage-filled sectionals, and you can even create the ultimate focal point with the upcoming loveseat swing chair, inspired by the customer-favorite outdoor swing they launched last year. The pair also favors plenty of stackable chairs. “It’s a great space-saver, and there’s always room for one more at a Novogratz table… therefore we often need more chairs,” say the Novogratzes.

Credit: House of Novogratz

Think outside the box for entryways

Literally! The House of Novogratz space features an A-frame-inspired triangular doorway in between two of the rooms, which artist and friend of the couple Donald Robertson turned even more next-level with an exclusive punchy peel-and-stick wallpaper he designed in collaboration with them. “The triangle pulled the flow of the bungalow style from outside to indoors, and the bold pattern made it pop,” says the couple.

Credit: House of Novogratz

The more rugs, the merrier

“Layered rugs help create flow,” explain the Novogratzes, nodding to a recurring House of Novogratz styling method. “For a store, it’s great because it invites people to flow through, or it can anchor a particular vignette.” The same sentiment holds true for the home, especially with smaller round or oval scatter rugs atop larger rectangular ones. If you don’t take my word for it, try Edgar Allen Poe’s. “[He] said, ‘The soul of the apartment is the carpet,’ and we love that saying,” said the Novogratzes.

Credit: House of Novogratz

“Wallpaper” can be living

Think you’ve seen it all when it comes to floral wallpaper? Think again! The Novogratz worked with artist Cecillio Ramirez on this budding installation, which boasts real flowers scattered all the way to the ceiling. Especially apt for spring and summer, this downright genius (and obviously gorgeous) DIY adds delicate dimension to a blank wall for an indoor garden vibe (not to mention it’s a great photo backdrop for parties once entertaining becomes a thing again). “While it’s the space inside four walls that makes a home, the walls help create the mood of the environment,” adds the couple. If traditional wallpaper still feels more up your alley, the brand has no shortage of eye-catching offerings.