Of Course I'm Saying These Brand Names Correctly...Right?

Of Course I'm Saying These Brand Names Correctly...Right?

AT Video
May 8, 2017

There are some words in the design vernacular that are toughies: both with regards to pronunciation and knowing what said words actually mean. Terms such as hygge (pronounced hue-gah), ikat (ee-kaht) and trompe l'oeil (tromp-loy), sure...those can be tricky (particularly because they're actually borrowed from foreign languages like French and Danish), but what about some others you might say on a regular basis? Are you getting those right?

In another video installment of "Guess the Design Word" (if you missed the first one, check it out here—we promise it's a good time!), we're tackling some home brand names that you might see regularly (maybe even every day if you have them in your house), or stores you likely visit often (here's looking at you, IKEA).

It's easy to convince yourself that the sounds that come out of your mouth when certain words are uttered are correct, but sometimes, we've gone so long hearing other people say things a certain way, that we're convinced it's the proper way. Ah, and that's where this video comes in. We rounded up a group of design lovers and design rookies alike to take a stab at pronouncing—and explaining—some common brand names.

Did they get them all right? Well, since we don't want to spoil all the fun before you dive in, all we'll say for now is that...some of these might surprise you as much as they surprised our participants!

If you can't get enough of tricky design jargon, check out this post with more pronunciation fun! You'll be a decorating nerd in no time at all:

→ How Do You Say Miele? or Thonet?

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