IKEA Ideas: 2014 Catalog Event in NYC

IKEA Ideas: 2014 Catalog Event in NYC

Jennifer Hunter
Jul 24, 2013

Do you know your Boksels from your Bälums? If not, it’s high time to bone up on your Swedish, because IKEA is about to release their 2014 catalog and you won’t want to miss a word. 

For their 63rd annual catalog, IKEA celebrated by re-issuing the leaf-shaped Lövbacken table, a replica of the Lövet — the very first flat pack furniture sold at IKEA back in 1956. 

But they’re certainly not living in the past. In fact, the new catalog has one of the most futuristic features I’ve seen: an interactive app which allows customers to scan the catalog page to digitally place 3-D IKEA furniture in a photo of your room. And, as long as a physical IKEA catalog is in the shot, the app will use the book’s dimensions as a guide to get the scale just right.  Did you hear that? The days of tape measures and returns may be over. Now you can design your room before you ever set foot in the store. 

Something I’ll be digitally diagramming this year is the cheery yellow Stockholm glass-door cabinet. It’s substantial, but visually light, thanks to the glass paneling on all sides. And, because the back is finished, it can also float in a room.  Can you say awesome room-divider?  I’ll also definitely be investing in some new, brighter LED light bulbs — they’ll last 20 years (about 19 years longer than an incandescent bulb). At $12.99 each, I think they're a pretty bright investment. 

The products focused around this year’s theme, “All Moments Count,” which drives home the idea that well-designed decor helps families of all shapes and sizes make the most of their time together, be it at work or at play. Case in point, IKEA’s newest sofa offering, the Söderhamn (pictured above) not only has a completely removable cover, but also comes in sections to accommodate (or even grow with) any household. 

Request your own catalog (in any of the 30 languages IKEA publishes them in) here, or view the digital version here on a computer, tablet, or smartphone on July 25th.  

(Images: Jennifer Hunter)

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