IKEA: Be Brave, Not Beige

IKEA: Be Brave, Not Beige

Heather Blaha
May 15, 2007

As a push for color among textiles, the IKEA website has launched the tagline, "Be Brave, Not Beige." With windows to tap on, you enter a virtual room where you can play with the color choices, browse the textiles in the room, and watch more films - all of which show folks drumming, exercising, and breakdancing (the beige lovers on the other hand are making giant rubberband balls, sorting socks, and need de-beiging in their lives...).

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