IKEA Gets Cheeky With Its Own Take on the Kama Sutra
It is a well-known fact that we generally spend a lot of time in our bedrooms, (seriously, there’s even furniture designed to blur the lines between work and bed). All that time in a space, and you’re bound to get a little bored. Well, IKEA has come up with a creative way to address any and every design problem that could possibly plague your boudoir.
No need to check your calendars, this is not an April Fools prank. IKEA Kåma Sutra: The Ultimate Guide to Bedroom Satisfaction is the retailer’s cheeky new digital catalog geared towards folks who need help elevating their sleeping spaces but don’t want to consult a therapist to settle the latest lover’s spat over the nuances of thread counts.
Whether you want a bedroom design that simplifies your work-from-home life or are more focused on cultivating a space that induces relaxation while simultaneously encouraging more, ahem, vigorous activity, IKEA Kåma Sutra is filled with suggestions on how to get your bedroom furniture into positions that suit your personal needs.
For instance, there’s the “Doggy Style,” a furniture layout that prioritizes the comfort of pets that prefer snuggling as close as possible to their humans. If bringing the outdoors inside sounds like your kind of sleeping setup, then the nature-friendly furniture arrangement “Lotus Flower” will perfectly enhance your bedroom’s natural vibes.
So, what inspired IKEA to take such a spicy approach to bedroom design? As Sue Slominski, IKEA U.S. Consumer & Customer Engagement Manager, explained in a press release, “We believe that the art of living a better everyday life at home starts in the bedroom – after all, it’s where every day begins – and this light-hearted manual gives people some added stimulation to experiment with and enjoy their private sanctuaries.”