There are no burpees or squats in this kind of bootcamp. In collaboration with Rainmaking, Swedish mega-company IKEA is bringing back their Bootcamp program, and your startup could be one of 20 lucky ones that gets chosen to participate.
The IKEA bootcamp program was started in 2017, when ten startups worked closely together with IKEA and Rainmaking to create "a better everyday life for the many people." But here's the twist—this time around, IKEA Bootcamp has pivoted into a pilot-focused program with the aim to be working with 20 growth-stage startups, the company stated in a release. The chosen companies will head to Älmhult, where they'll participate in a three month semi-remote program, designed to accommodate the growth-stage startups, who are also managing their day-to-day business while co-creating with IKEA. According to the statement, issues the startups will challenge include "affordability for the many people," "connecting with and being accessible for people across the world," and "enabling a positive impact on the planet, the people and society."
"IKEA has made a huge commitment where we will transform our business model from linear to a circular business – meaning many changes. For us this means a lot of entrepreneurial 'doing' and not waiting for perfection. We see the IKEA Bootcamp program as an opportunity to find startups with creativity and knowledge that can truly challenge us going forward.", says Tony Sandelius, Range & Product Development manager, at IKEA of Sweden.