IKEA Explores China in First Cultural Collection

IKEA Explores China in First Cultural Collection

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Tara Bellucci
Jan 22, 2014
(Image credit: IKEA)

Something new is coming to the big blue Swedish retailer near you. IKEA has launched Trendig, a limited edition line where Chinese motifs meld with Scandinavian design. This cultural collaboration between designers and artisans in both Sweden and China is "a starting point for a new behavior within IKEA," says its design director.

IKEA's first cultural collaboration is a sharp turn to the East: Sweden meets China | Yahoo! Homes

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